Maiya Kinoshita

Copywriter at Dentsu Inc.

Maiya Kinoshita

Raised in Osaka and California, Maiya is a perfect mix of takoyaki and avocado toast. After graduating Emerson College with a degree in Marketing Communications, she joined Dentsu as a bilingual copywriter. Now, with over eight years of experience, she is exploring the perfect mix of creative and PR, providing boundary-breaking solutions for both domestic and global clients. When she’s not swamped with work, she enjoys performing standup comedy.


Recent works: Coca-Cola「ウチのコークは世界一。」「すべての夏が素晴らしい。」 Zespri「アゲリシャス」 Asics「ぜんぶ、カラダなんだ。」 Tokyo 2020 Nippon Festival “Blooming of Culture” 

Awards: One Show Gold, Cannes Lions Silver, CM Databank Top 20 Copywriter of the Year, ACC Silver, Good Design Award


Transcreation in Advertising: How to Please a Million Stakeholders

With the Tokyo 2020 Olympic and Paralympic Games right around the corner, the demand for transcreation is growing more than ever. In this session, two bilingual copywriters from a Japanese advertising agency will take you through the wonders and whirlpools of transcreation in...