Marina Kobayashi

Copywriter at Dentsu Inc.

Marina Kobayashi

Raised in Japan, the US, and the UK, Marina joined Dentsu in 2015 after graduating from The London School of Economics and interning at Wieden+Kennedy Tokyo. As a planner/copywriter, her expertise helps her merge qualities from PR, digital, and creative perspectives. She loves photography—especially film—and spends her free time actively traveling with her camera.

Recent works: GATSBY「I’m all ready」Tokyo 2020 Nippon Festival “Blooming of Culture” Tokyo-Tokyo Festival “The Future is Art” SONY Music「近藤利樹FIRST LOVE MV」Volvo「カラダ点検体操」


Transcreation in Advertising: How to Please a Million Stakeholders

With the Tokyo 2020 Olympic and Paralympic Games right around the corner, the demand for transcreation is growing more than ever. In this session, two bilingual copywriters from a Japanese advertising agency will take you through the wonders and whirlpools of transcreation in...