This presentation will aim at merging the marketing theory with practice, applying some of the most widespread and tested marketing concepts to the translation and interpreting industry. The first part of the presentation will contain an overview of theoretical marketing knowledge essential to build an effective and applicable marketing strategy. In the second part, the speaker will offer a more practical view, giving examples of how this knowledge can be applied in a freelance translator or interpreter’s business.
Freelance translators and interpreters interested in developing their marketing skills and tools will benefit the most from this session. You will leave the room with a thorough understanding of the foundations of marketing, as well as practical tips to apply in your business straight away.