Marta Stelmaszak is a Polish – English translator and interpreter specialising in law, IT, marketing, and business. She is a member of the Management Committee of the Interpreting Division at the Chartered Institute of Linguists and a Co-head of the UK Chapter of the International Association of Professional Translators and Interpreters. She is also a qualified business mentor, a member of the Institute of Enterprise and Entrepreneurship and the Chartered Institute of Marketing. She graduated in Management, Information Systems and Innovation from the London School of Economics and Political Science. She’s one of the top 15 freelancers in the UK as selected by IPSE.
This presentation will aim at merging the marketing theory with practice, applying some of the most widespread and tested marketing concepts to the translation and interpreting industry. The first part of the presentation will contain an overview of theoretical marketing...