Past IJET - IJET-25 in Tokyo
Speakers
John McCreery
Anthropologist: Ph.D. Cornell, 1973; dissertation a study of Daoist magic.
Adman: English-language copywriter and international creative director, Hakuhodo, Inc, 1983-1996.
Author: Japanese Consumer Behavior: From Worker Bees to Wary Shoppers, U. of Hawaii Press, 2000.
A very lucky man: Husband and partner of ace translator Ruth McCreery; co-owner of The Word Works, Ltd.
Sessions
So, You Want to be a Copywriter
Anthropologist and adman John McCreery was hired by Hakuhodo as an English-language copywriter in 1983. During the thirteen years he worked for Hakuhodo, his clients included Canon, NEC, Sony, Toshiba, Hitachi, Toyota, Honda, Mazda, BMW, Budweiser, Coca-Cola, Nippon Lever,...