Translation as an Entrepreneurial Business

In this session we will present a theory of entrepreneurship: what it is and how the world may be giving us misleading information about what it should be. We’ll discuss principles that are generally applicable to wide range of startups and encourage the participants to discuss how these principles should be applied to translation.

Whether you want to remain an individual freelancer or run a translation company with one hundred outsourcers, considering your practice from the perspective of a business can help you to meet your goals. We’ll look at goal setting, determining the type of translator (translator agency) you want to be, examine market dynamics in translation today, discuss time allocation, customer acquisition, cash flow, demand/supply variability, creating a network, improving efficiencies in your business, optimizing your business.

It’s hoped that through interaction with other participants you’ll walk away with a few new tools and at least one new perspective on how to transform your approach to your translation business.