John McCreery

Anthropologist: Ph.D. Cornell, 1973; dissertation a study of Daoist magic.

Adman: English-language copywriter and international creative director, Hakuhodo, Inc, 1983-1996.

Author: Japanese Consumer Behavior: From Worker Bees to Wary Shoppers, U. of Hawaii Press, 2000.

A very lucky man: Husband and partner of ace translator Ruth McCreery; co-owner of The Word Works, Ltd.


So, You Want to be a Copywriter

Anthropologist and adman John McCreery was hired by Hakuhodo as an English-language copywriter in 1983. During the thirteen years he worked for Hakuhodo, his clients included Canon, NEC, Sony, Toshiba, Hitachi, Toyota, Honda, Mazda, BMW, Budweiser, Coca-Cola, Nippon Lever,...