Speaker | IJET-32 (May 25–26, 2024) | International Japanese-English Translation Conference

John McGraw

John Edward McGraw helps newcomers, expats, governments, and businesses connect across cultures to succeed in less time and pain.

Canadian by birth, John's passion for culture came from living and working in Saitama and Tokyo for several years. He became a Certified Intercultural Coach and Facilitator, and founded Hiyaku Coaching to help bridge cultural divides in Canada and Japan.

Sessions

Reading the Room: Using Cultural Awareness as your Unique Value Proposition

With so many AI options available, how can human translators carve their space in the market? In this session, discover how cultural awareness can become your Unique Value Proposition (UVP) when marketing yourself. Using a personal example of having a story translated for a Japanese audience, we will explore the advantages human cultural knowledge has over machine translation and how to...