IJET-32 (May 25–26, 2024)
Session | IJET-32 (May 25–26, 2024)
Reading the Room: Using Cultural Awareness as your Unique Value Proposition
With so many AI options available, how can human translators carve their space in the market? In this session, discover how cultural awareness can become your Unique Value Proposition (UVP) when marketing yourself. Using a personal example of having a story translated for a Japanese audience, we will explore the advantages human cultural knowledge has over machine translation and how to highlight them for potential clients. Transform your unique understanding of cultural nuances into a compelling advantage that sets you apart in the competitive world of professional translation.
Language: English
On video: Yes