Speaker

Frank Walter

Frank is Chief Editor at Export Japan (export-japan.co.jp), a multilingual content production and marketing agency. He leads a team of editors, writers and translators on projects for Japanese government agencies, regional municipalities, and other organizations. He is also the producer of the oldest podcast about Japanese spirits, Sake on Air (sakeonair.com). Since 2018, he has been named a "Multilingual Specialist (senmon jinzai)" by the Japan Tourism Agency for his work on their signage project. He has advised various companies such as JR East, NEXCO, JNTO, and NCC Comware on international marketing and how to appeal to inbound tourists.

IJET-33 Sessions:
The Human "Plus Alpha" in the Age of Generative AI

Sessions

The Human "Plus Alpha" in the Age of Generative AI

Interpretation is the new buzzword for the Ministry of Environment, and the Japan Tourism Agency has been releasing grants by the bucketful for explanatory texts at cultural heritage sites. Unfortunately, many projects like these that are ostensibly for inbound tourists end up flopping as companies try to implement LLM technology to save on cost and time. In this talk and workshop, I intend to...

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